Peter Rabbit™: Explore and Play is an interactive, multi-sensory family attraction designed to engage younger children and encourage them to use their skills and abilities to complete challenges located throughout themed zones based on the award-winning TV show.
We are open! Peter Rabbit™: Explore and Play opened its doors on Saturday 12th February 2022. Click here to book your visit.
Peter Rabbit™: Explore and Play is a 45-minute long indoor attraction consisting of five fluffy-themed areas. Visit our What's Inside page for more information.
Peter Rabbit™: Explore and Play is located in Blackpool next door to Madame Tussauds Blackpool on the Promenade. Detailed information on how to get here can be found on our Directions page.
Yes, Peter Rabbit™: Explore and Play is located indoors next to Madame Tussauds Blackpool so will not be affected by the weather. However, please be aware that in winter the Promenade can be very windy therefore we would advise caution.
Yes, you will get the opportunity to meet Peter Rabbit himself!
Adults must be accompanied by children to enter Peter Rabbit™: Explore and Play. The attraction is designed for little ones. An adult is classed as aged 15 and over. Children are classed as aged 14 and under. Children under the age of 1 are free but require a booking.
Nobody under the age of 17 will be admitted to an Attraction unless they are accompanied by an adult aged 18 years or over and such person whilst on site must remain under the control or supervision of an adult at all times.
Designed to be the ultimate day for little ones, the new attraction includes five fluffy-tailed themed zones. Learn more about the play areas at PeterRabbitExploreAndPlay.co.uk/whats-inside/about-the-adventure/
The centre has been designed with your needs in mind. We review our risk assessments and policies annually to ensure we remain as accessible as possible to all guests, including wheelchair access.
At Merlin Entertainments we have reviewed every part of our operations and have implemented an extensive range of safety measures. Please visit our Know Before You Go page for more information.
Tickets and Passes
General admission tickets start from £4.50 per adult and £9.50 per child.
See more, save more! Add a visit to more top Blackpool attractions and save up to 50% versus booking separately.
Visit our tickets and passes page for more information and to book your visit today!
To ensure our guests have the best experience possible, we have limited the number of visitors that can be in the attraction at one time.
Booking your visit online before you visit the attraction is essential for all guests.
Please do not visit without a ticket and book your tickets online to guarantee entry.
Yes, Merlin Annual Passholders can book tickets to Peter Rabbit™: Explore and Play. Click here for more information.
We do not offer a different rate for disabled guests. However, if a member of your party has a disability, they will be entitled to admit one free carer with them. Please book the carers ticket along with your other tickets, there will be an option to add this ticket type to the basket.
If a member of your party has a disability, they will be entitled to admit one free carer with them. Book the carer ticket along with your other tickets, there will be an option to add this ticket type to the basket.
Please show one of the following items to a member of our Front of House Team on arrival in order to enter with your pre-booked carer ticket:
- A certified NHS letter from your doctor or consultant (dated within the last 2 years)
- A letter or statement from a professional body (e.g. a Nurse or a BUPA Healthcare Advisor)
- A blue badge along with an additional form of photographic ID
- A DLA letter If you are booking in advance, please book the carers ticket along with your other tickets.